Archive for the 'The Commercial Life' Category

TruRepution Score: What’s Your Reputation Score?

Posted in Advertising, Brand Management, The Commercial Life on June 25th, 2009

TruReputation, a division of Visible Technologies, has announced the release of an online tool that can measure your reputation. The TruReputation Score aggregates your top results, and then lets you score them on a scale from one to five, five being friendly and corporate sites, and one being a site that is openly hostile to your name and brand. After you score each site (the TruReputation Score provides you with direct links to each site in a convenient list), the score is then totaled to see where your reputation is.

The total score is ranked on a scale of 0 to 500. If your score is anywhere from 300 to 500, you have a positive online reputation. For example, venerable billionaire investor Warren Buffet has a TruReputation score of 439; it’s likely his extensive philanthropic work and renowned business acumen has led to such a high score. However, even a highly respected figure like Warren Buffet has to deal with people saying negative things about him. Even if your reputation is stellar, it doesn’t hurt to let TruReputation be your “insurance policy” against unexpected attacks against your good name.

If your TruReputation score falls below 300, you definitely have your work cut out for you. Fortunately, TruReputation can help you when hostile entities are trying to tear your name or brand down. TruReputation can show you the way to a better online reputation, and bring your TruReputation score back up to the 400s.

Removals in London - Excitement of Being a Man with a Van

Posted in Money Making, The Commercial Life on February 11th, 2009

There is a massive choice of differing removals companies that a client can choose from if they are planning on hiring a man and van in London. However, little do people know the thrilling happenings that go on behind the scenes, some think it is a simple case of turning up to a job, moving a bit of furniture and watching the cash roll in. These removals men are very experienced, take Nas for example, don’t be fooled by his nonchalant cheerful outside, he is in fact a mathematical genius. He can take any furniture and immediately calculate whether a kingsize double bed is going to fit down that small narrow, apartment staircase, he can navigate it through the smallest angles, ensuring not one scratch will happen.
Just last week he moved what was rumored to be one of Elton John’s grand pianos, not only did he single handedly carry it through the swanky Chelsea house, but he got it to the depths of Deptford in a record time of 37 minutes and 24 seconds, beating the previous record by a massive 12 minutes!
Impressive stuff, as I’m sure you’ll agree. It is even rumoured that the removals man is being considered as a candidate to be the next Stig for a certain very popular driving show on the BBC. Although this can not be confirmed, it has been doing the rounds of the London removals company and has inspired a whole new wave of people clamouring to be new man and van employees.

Paid Research and Medical Surveys | Earn Cash Taking Surveys Paid Online Rated Join

Posted in Great Loans Tips, The Commercial Life, Tips + Tricks on January 9th, 2009

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Every year companies spend millions and millions of money on market research. Market research is how a company will learn what the average person is willing to spend their money on. Because of this, you are now able to take surveys for money. Lets face it, you are the average person. For that reason, companies will pay you to take a survey. Getting Paid Research And Medical Surveys is simple. Almost all of those people will only be at the bottom of the barrel places that pay the least, read on more about Paid Research And Medical Surveys. You can make money filling out surveys from places that pay top dollar for your opinion and effort. Also see Free Paid Online Surveys. Regardless of the type of information required surveys conducted online are perhaps the best way to ensure that a good cross section of people answer with information about the product.

To build a precious and lasting relationship with your customers, just remember not to make your survey questions too personal. In fact these questions must be carefully thought over, and should not pose hassle or discomfort to customers. Give your customers ease and comfort while answering your surveys. Read on to find out more about Paid Research And Medical Surveys. However the question is - is there money to be made simply by taking part in these surveys? Recently numerous online opportunities have arisen - advertising cash rewards in return for completing such surveys. Find out more about Paid Research And Medical Surveys and Free Paid Online Surveys. Any of these methods allow the business to determine what types of marketing campaigns are most effective in a particular geographical area.
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Winclear :Is Internet History Stored On Phones With Atat

Posted in Product Tips + More, The Commercial Life, The Security Trail on June 21st, 2008

Many users often complain regarding offensive ads. Several spyware ads make use of flickering banner or animation ads that are annoying. Often, pop up ads are pornographic and are displayed on a specific website. Hence, while children come across these sites, it can cause nuisance. In addition, perhaps, it goes against the anti-pornography laws in few jurisdictions. Reporting and alerts are a must that way you can pinpoint the culprits and then have a talk with Bill about the reason his computer is always so slow - the spyware he keeps downloading.

Your anti-spyware options are far too numerous to list here and we should stick to the ones where it is run and monitored by one person and that person alone. It prevents anyone from uninstalling the anti-spyware accidentally or disabling the software on purpose. I have known friends complain that their software keeps notifying them when it eliminates spyware and malware (close cousins), so they disabled it. Not an especially good idea these days. Data loggers, key loggers are just a few programs which harvest info from your computer. Winclear is the only program created specially to auto remove such spywares. There are Trojans keyloggers that monitors Internet Explorer windows until a user visits the e-gold login page: e-gold. That is why every computer owner needs winclear.

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Have you received any emails within the past few weeks, which appeared to come from e-gold requesting that you log into your account? Did the email contain a link or an attachment? Did you attempt to open the attachment? Winclear is the only software which is capable of removing keylogger programs. Did you know that many people got fired from their job jailed and even separated from their loved ones because of their own mistake and ignorance? Every move you make on the Web leaves footprints which consume valuable disk space and put your privacy and identity at risk. Winclear has been the industry leader in fighting keyloggers for the last 8 years.

Winclear:
This tool is made available for free in the trial version. That is the reason why you need Winclear installed onto your computer. Spyware operators offer programs to advertisers who may buy ads in the pop up and display them while a user visits to that website. Protect your computer security by using Winclear! More about Winclear here: Computer Security.

A Top Tip to Grow Your List

Posted in The Commercial Life on May 21st, 2008

Copyright 2006 Alicia M Forest and ClientAbundance.com

If you want to have all the clients and customers you can
handle, then embrace the business model of building an email
list of people who are interested in what it is that you offer.
But it’s not enough to just add people to our list. You have to
build a relationship with them so they get to know, like and
trust you enough to make them want to invest some of their
hard-earned money with you.

I’d like to share with you one of the many effective strategies
I teach in 21 Easy & Essential Steps to Online Success System.
This is a technique I personally implement on a regular basis,
and because I do so, my list numbers increase on a regular basis
as well.

Like all of the listbuilding strategies I teach, this one is not
costly nor difficult to implement - in other words, it’s free
and easy! Simply find forums that are comprised of your target
market. Hang around for a bit, see what’s being talked about,
and when a question comes up that allows you to share your
expertise, pop in and give the group your wisdom.

Most lists will permit you to attach a short email signature to
your posts, and this is where you point people to where they can
sign up for your list via your Pink Spoon (your freebie offering
that entices people into your marketing and product funnel).

And, if it’s appropriate, you can also refer to a more
comprehensive answer that you have packaged as a product by
saying something like, “by the way I’ve got a free report on
this which answers your question more in-depth. If you’d like a
copy, send me an email offlist.”

If the person who posted the question found your answer of
value, they will likely ask for a copy of your free report - and
that’s how they join your list. And not only will that person
likely follow-up with you, but many others who are reading the
posts will too. I’ve attracted more than 70 people to my list
from just one posting like this.

If you make this strategy a consistent part of your overall
marketing plan, it will help you increase your list numbers,
position you as an expert, and spread the word about who you are
and what it is that you offer.

Consistently providing valuable solutions to your niche will
help you grow your own list full of those people who are ideal
clients and customers for your particular offerings. Then if you
make solution-oriented and compelling offers to your list
periodically, your income will grow too!

Best Affiliate Marketing Secrets

Posted in The Commercial Life on May 10th, 2008

Simply putting up affiliate links at your site and waiting for something to happen is not the best affiliate marketing plan. Chances are that it will not work out too well.

The best affiliate marketing plan calls for you to put yourself in the shoes of your prospect. It is best if you can flag down those who have the problem that the affiliate program you are marketing can solve.

The way to flag or pick out prospects from the visitors to your site is to post a prominent message somewhere on your popular pages. The message should lead to an article where you explain in a neutral manner how that problem can be solved. Do not mention the name of your affiliate business, instead you should speak in general terms and then include a link at the bottom of the article to “one such business” that can solve the problem. This link should of course be your affiliate link.

This is an excellent pre-selling technique and one of the best affiliate marketing ideas that you can implement at your site that will always work very well. You can always be sure that a vast majority of the people who read your problem-solving article through will end up visiting your affiliate site and many of them will end up making a purchase.

Always look out for the best in affiliate marketing ideas and it will tend to have an impact on your revenue from your affiliate programs.

Learn more about the best home business opportunity from a blogger who rakes in thousands of dollars… and growing from their home business.

9 Tips On Handling Complaints

Posted in The Commercial Life on April 22nd, 2008

Let’s be honest. Complaints are a reality of business. Every company, no matter how great, responsive, or caring, receives some number of complaints - email, phone calls, letters, blog posts, etc. It’s inevitable; you can’t keep all people happy all the time.

Sometimes the complaint hurts. Sometimes it’s personal. It especially hurts when you have a different opinion of the situation, when you realize you’re dealing with perception. It’s frustrating.

So, what do you do?

Here’s my quick list:

1. Listen. Let the person at the other end of complaint be heard. Often this is their need; they need to get the frustration they have heard by someone.

2. Don’t immediately respond. Pause, take a deep breath. If on the phone, resist the urge to yell back. If on email or other web-based communication tools, resist sending the nasty reply. You want to remain calm and in charge or your emotions. This isn’t easy.

3. Listen Again. Separate what the person is complaining about from what they are now requesting. Handling the complaint and the request are two separate issues.

4. Escalate if necessary. Your business should already have in place a customer complaint escalation plan - a predetermined list of people to escalate to, internal procedures, and external expectations.

5. Don’t promise anything you can’t deliver. In the eyes of the person complaining, you’ve already failed. Don’t add fuel to the fire by promising something you can’t deliver.

6. If you need to research something or collaborate with others, say so. Similar to the tip above, don’t guess at an answer, find an accurate one. Don’t over commit yourself or others.

7. Clearly understand what the person wants now. Without agreeing to a request, clarify what the complainant wants after they issue their complaint. Do they want a refund, exchange, retroactive discount, ancillary products, an apology, etc? You won’t know what options you have until you know what the person complaining feels is appropriate compensation for their pain. You’re not agreeing here, you want to understand.

8. Be careful responding in writing. Sad, but true. Written response can come back to you in a number of forms - legal action, posted on a website, etc. You never know. That doesn’t mean you shouldn’t write a letter, fax a message or send an email…it means you need to be careful in your language.

9. Look over your options. Now that you know what the complaint is and what the complainant wants, you have to decide how to respond. Compromise may be an option. Dependant upon the nature of the complaint, you may decide to do nothing. In all cases, be clear in your response and provide closure.

Jim Logan is a direct response marketer who writes, speaks, and consults on the topic of businesses making more money. He may be reached at http://www.jslogan.com.

Get the insider track on 2006

Posted in The Commercial Life on April 14th, 2008

Copyright 2006 Tim OKeefe

Predictions for Online Realtor Marketing in 2006

1. Online competition will not only get stiffer by other
Realtors, but also online lead companies will seek to take top
search engine positions.

Do a search under any Big real estate Keyword phrase & in any
given real estate market. You usually will find two or three
actual Realtor websites. The remaining sites are Commercial Lead
Aggregators or non-agent sites.

Most online traffic comes from search engines, with branding a
distant second. There is usually only ten spots available per
natural search phrase (natural meaning non-sponsored).

This will only feel more restrictive, as the Realtor Bubble
swells, making the NAR Average of 6 sides per agent grow smaller
over time.

2. Blogs will get even more popular. Real Estate Blogging will
continue to grow in popularity. New blog directories & Engines,
are popping up to index and categorize these content machines.

3. Audio/Podcasting will become mainstream as agents find ways
to implement audio into blogs and websites. Adding voice to
listings, and personalization will find its way into many
creative web designs and blogs.

One of the reasons that blogs are so powerful is that they put a
personality and voice to a business. It also adds authority over
ones subject matter. Audio adds another powerful modality in the
agents quest to win over his or her audience.

4. Video Casting/VBlogging- Some creative Realtors like David
Weiss in Chicago are offering Video as a possible incarnation of
what Virtual Tours was supposed to be.

5.Leads and Follow-up- Everyone who is a player seems to have
done the website thing. And many know they need SEO or at least
Pay Per Click. But 2006 will demand better lead conversion and
better lead follow up by agencies.

As marketing costs escalate, the prudent real estate marketer
will be forced to give ahrderlook at metrics such as cost per
lead. This will force introspection on numbers like visitor to
lead ratio & closure. Cherry picking phone numbers and
forgetting about “email only leads” will not be acceptable as
competition grows.

Without effective email follow-up and closure, costs per click &
lead goes up while ROI drops.

6. Online leads will get less and less visitor phone numbers as
MLS data gets freely distributed and becomes a commodity. In
addition, as visitors become more sophisticated, they are less
likely to be willing to provide their personal information.
Especially if they see the MLS data as their given right.

This is not to say that you can’t get more information, you just
need to make a compelling reason for them to comply.

Learning how to run an effective follow-up drip system is
mandatory. Time to learn direct response marketing folks.

7. The Bundling of Information. The web is becoming more and
more difficult to get through. Visitors are tired of doing the
Google Bumble to find information.

The engines know this and are coming up with Local Search, Blog
Search, RSS feeds, and on and on in their attempt to help the
visitor to get the specific information they want. They will
fail.

Searchers are demanding their information packaged in easy bite
size packages. This is bad news for the engines as it is almost
impossible to parse the ambiguity of natural language.

The good news is that Realtors already have their information
pre-packaged. It is called the MLS.

However, Realtor data is being given away, often times without
registration, making it a commodity instead of a privilege to
access. I wonder if there will ever be: mls.Google.com?

8. There is a Dichotomy on the web that will grow larger over
time.

I have noticed in my consulting and website marketing that
today’s Realtor can be divided as:

a. Online marketers that can be further divided into: i. “do it
yourselfers” ii. and “outsourcers” that use the web to
supplement their off line business, while hiring firms like
Spider Juice Technologies to market them.

b. Hard line Traditionalists that are the grandfathers of the
old offline age. They not only know how to produce sales in the
offline world, but also have the advantage of local branding and
a “book”. Many traditionalists also have the budget to go
online, but choose not to.

The Traditionalists need to be aware of the online agent. Over
time superstars will emerge online. They will use Guerrilla
tactics to find leads and win these leads over into loyal
followers and eventual clients. This cannot happen with
traditional client affinity methods.

A new way of constantly re-igniting client loyalty will be
necessary to survive and prosper thru 2006 and beyond.

The Onliners will enjoy this trend that over time, the upcoming
generation of web users will demand what the Onliners have. That
is Onliners are already wired and finding ways to connect with
the information that the public can easily access.

Where as, less buyers are finding property the old traditional
ways. However, the old can become the new, as I predict great
opportunities in off-line direct response methods.

Why? Because marketing is usually more effective when it is
isn’t cluttered against someone else’s message. Everyone seems
to have forgotten how to snail mail.

Add your on line marketing with email, website interaction,
audio/video. Along with off line direct-response touches like
postcards and the telephone. And You have a very, very powerful
marketing mix.

All in all I predict that 2006 will be another great year for
the agents that know who they are, and how they intend on
reaching their production objectives.