TruRepution Score: What’s Your Reputation Score?
Posted in Advertising, Brand Management, The Commercial Life on June 25th, 2009
TruReputation, a division of Visible Technologies, has announced the release of an online tool that can measure your reputation. The TruReputation Score aggregates your top results, and then lets you score them on a scale from one to five, five being friendly and corporate sites, and one being a site that is openly hostile to your name and brand. After you score each site (the TruReputation Score provides you with direct links to each site in a convenient list), the score is then totaled to see where your reputation is.
The total score is ranked on a scale of 0 to 500. If your score is anywhere from 300 to 500, you have a positive online reputation. For example, venerable billionaire investor Warren Buffet has a TruReputation score of 439; it’s likely his extensive philanthropic work and renowned business acumen has led to such a high score. However, even a highly respected figure like Warren Buffet has to deal with people saying negative things about him. Even if your reputation is stellar, it doesn’t hurt to let TruReputation be your “insurance policy” against unexpected attacks against your good name.
If your TruReputation score falls below 300, you definitely have your work cut out for you. Fortunately, TruReputation can help you when hostile entities are trying to tear your name or brand down. TruReputation can show you the way to a better online reputation, and bring your TruReputation score back up to the 400s.